of Business Administration (BBA or B.B.A.)
is a bachelor's degree in commerce and business
In most universities, the degree is conferred after four years of
full-time study in one or more areas of business concentrations. The BBA
program usually includes general business courses and advanced courses
for specific concentrations.
The degree is designed to give a broad knowledge of the functional
aspects of a company and their interconnection, while also allowing for
specialization in a particular area. BBA programs expose students to a
variety of "core subjects" and allow students to specialize in a
specific academic area. The degree also develops the student's
practical, managerial skills communication skills and business
decision-making capability. Many programs incorporate training and
practical experience, in the form of case
industrial visits, and interaction with experts from the industry.